Amazon Book Review – Number Go Up: Inside Crypto’s Wild Rise and Staggering Fall — Zeke Faux
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ABOUT THE BOOK
Zeke Faux’s Number Go Up provides a front-row, investigative perspective on one of the most spectacular economic frenzies of our era: the rise and fall of cryptocurrency. At its core, the book immerses the reader in the world of digital assets—Dogecoin, Shiba Inu, and the towering fortunes built on nothing more than belief and greater-fool theory. Through detailed storytelling and sharp, journalistic rigor, Faux traces crypto’s meteoric ascent, the personalities entangled within its promise, and the catastrophic unraveling epitomized by figures like Sam Bankman-Fried (SBF) and the FTX collapse.
Faux’s reporting takes him from the Bahamas’ luxury resorts, where SBF lays out his messianic intentions for crypto-driven world salvation, to global crypto parties, and on to the dark corners of the industry—including a Cambodian human trafficking operation employing crypto-powered financial scams. Each anecdote is both absurd and revealing, underlining the grandiosity and grift underlying vast portions of the market. Number Go Up serves as a forensic investigation, a cautionary tale, and—thanks to Faux’s wit—an entertaining deconstruction of the culture that fueled a $3 trillion financial mirage. Whether you lived the crypto boom as an insider or watched skeptically from the sidelines, Faux provides the clarity and context to understand its rise, its appeal, and its inevitable collapse, in ways both alarming and eye-opening.
WHY THIS BOOK
Faux’s book stands out for cutting through the hype and mystique that have surrounded blockchain and cryptocurrency, offering a critically needed reality check for business professionals. At a time when financial innovation and new technology can obscure risk, Number Go Up is a timely reminder of the importance of skepticism, due diligence, and understanding before investing or adopting new models. Its combination of humor, investigative tenacity, and clear explanations make it not only accessible but essential for leaders making strategic decisions in finance, tech, and investment sectors. For anyone interested in the lessons and warning signs of business bubbles, this is a valuable—and entertaining—read.
WHO IS RECOMMENDED TO READ THIS BOOK?
- CEOs and executive teams exploring new financial technologies or digital assets
- Venture capitalists, investors, and finance professionals seeking risk signals in emerging markets
- Entrepreneurs and founders evaluating business model viability in the tech and fintech sectors
ABOUT THE AUTHOR
Zeke Faux is an investigative reporter with Bloomberg Businessweek, renowned for his in-depth, clear-eyed analysis and ability to uncover major financial scandals. His reporting has appeared in The Washington Post, The Economist, and elsewhere. With Number Go Up, Faux leverages years of experience interrogating complex systems to provide an authoritative, engaging account of crypto’s culture, characters, and catastrophic failures.
