Google continues to redefine web searches by embedding its most powerful generative AI directly into the heart of everyday information-finding. The tech giant announced the rollout of robust new capabilities for Google Search, centered around the Gemini 2.5 Pro model and an enhanced ‘Deep Search’ experience, now available to Google AI Pro and AI Ultra subscribers in the United States.

These upgrades are part of Google’s ongoing mission to make search ‘smarter’ and more assistant-like, as competition intensifies in the AI-powered search landscape. In the wake of similar moves by Microsoft’s Copilot and Meta’s AI search offerings, Google’s investments reflect the next phase of the “AI-powered internet.”

Introducing Gemini 2.5 Pro: Advanced Reasoning at Your Fingertips

The centerpiece of this update is the Gemini 2.5 Pro model, Google’s most intelligent and capable large language model to date. Optimized for advanced logical reasoning, mathematics, coding, and deep comprehension, Gemini 2.5 Pro brings an unprecedented depth to AI-powered Search.

Key highlights for subscribers include:

• Custom Model Selection: Users can now select Gemini 2.5 Pro within ‘AI Mode’ for complex queries that demand deeper analysis, such as advanced research, problem-solving, and multi-step reasoning.
• Default Fast Mode: For everyday queries, the default AI model still ensures quick, accurate, and broad assistance.

According to Robby Stein, VP of Product for Google Search, “Gemini 2.5 Pro excels at advanced reasoning, providing linked resources and context, making it invaluable for professionals, students, and anyone seeking detailed answers to complex questions.”

Empowering In-Depth Research: The Deep Search Feature

Going beyond instant answers, Google’s new Deep Search leverages Gemini 2.5 Pro to tackle extensive research projects. Instead of returning a collection of links, Deep Search actively scans, summarizes, and synthesizes hundreds of sources to deliver comprehensive, cited reports within minutes.

• Applications: Deep Search is ideal for tasks ranging from academic research and job-related studies to personal finance and big life decisions, such as planning a home purchase or comparing insurance options.
• Integration: Deep Search launches from the AI Mode tab and utilizes Gemini 2.5 Pro’s advanced capabilities for thorough, fact-checked, multi-source responses.
• Accessibility: Currently, Deep Search is rolling out to U.S. Google AI Pro and AI Ultra subscribers participating in the experimental AI Mode program via Google Labs.

This feature aims to drastically reduce the time and difficulty of aggregating reliable information, removing much of the friction from the online research process.

Agentic AI: Google Search Can Now Call Local Businesses for You

In a move toward making Search an active digital assistant, Google introduced an AI-powered calling capability. U.S. users can ask Google Search to contact local businesses to check prices and availability for services—such as pet grooming, dry cleaning, or appointment bookings—directly through the search interface.

• How it works: Search results will display a prompt to “Have AI check pricing.” Clicking this allows Google’s AI to call businesses, gather and consolidate responses, and present the findings in a clear format.
• Impact: This streamlines shopping and booking, particularly for busy users or those unable to make phone calls easily.
• Privacy and Control: Businesses retain control via their Google Business Profile, enabling or disabling this feature as they see fit.
• Availability: This new capability is now rolling out broadly to all U.S. users, with higher usage limits for AI Pro and Ultra subscribers.

AI-powered calling follows on the heels of Google Duplex’s earlier experimental rollout, but with broader integration and new business safeguards. The announcement arrives as conversational search and AI-driven productivity tools see broad adoption across multiple search and assistant platforms.

Subscription Tiers: How to Access the New AI Features

To take advantage of these latest advances, users must subscribe to the Google AI Pro or AI Ultra plans. These plans, launched in spring 2025, offer early and premium access to Google’s cutting-edge generative AI, including expanded usage of Gemini models, NotebookLM, and experimental Labs features.

• AI Mode Experiment: Interested users can join the AI Mode experiment via Google Labs, where many of these new capabilities will debut before wider release.
• Global Rollout: While the initial launch targets the U.S., Google has signaled plans to expand Gemini 2.5 Pro, Deep Search, and agentic AI features internationally in the coming months.

The Broader AI Search Landscape

Google’s latest update arrives amidst a new wave of AI-driven competition in search. Microsoft’s Copilot now powers Bing with advanced GPT-4o features, while OpenAI and Anthropic work on ever-smarter generalist assistants. Gemini 2.5 Pro is designed to stay ahead in this rapidly evolving field, pushing Search not just as an information portal, but as an intelligent, interactive agent.

According to industry analysts, more than 30% of U.S. web searches now include some AI-generated output, while nearly half of surveyed users expect AI to play a key role in their online productivity by 2026. Google’s continued rapid innovation is critical as both user expectations and competitive pressures rise.

Looking Ahead

With the introduction of Gemini 2.5 Pro and its deep reasoning powers, along with Deep Search and agentic tools like business calling, Google is solidifying its lead in the next generation of AI-driven information services.

Google has pledged to expand these features to more countries and refine them based on user feedback, aiming for a future where “search” is as much about personalized assistance and task completion as it is about information retrieval.

For more details or to subscribe to Google’s evolving AI services, visit the official Google AI Plans page.