As the meetings and events industry rapidly embraces technological innovation, artificial intelligence (AI) has become an integral tool for planners looking to elevate attendee experience, streamline operations, and increase event ROI. With the eagerly anticipated IMEX America 2025 right around the corner, Skift Meetings is hosting its [AI] Innovation Lab, an interactive forum dedicated to demystifying and deploying AI advances in real-world event scenarios.

To help you get the most out of the Innovation Lab — and to ensure you’re prepped to participate in hands-on workshops and discussions — here are the top seven AI prompts every event professional should experiment with before stepping onto the show floor in Las Vegas.

1. Ask AI to Brainstorm Event Themes Based on Your Audience Profile

AI Prompt Example: “Generate five innovative, audience-specific event themes for a conference targeting young tech entrepreneurs, focusing on sustainability, networking, and innovation.”

This type of prompt draws on AI’s vast knowledge to deliver customized and trend-responsive concepts, saving programmers hours of research and brainstorming.

2. Generate Personalized Attendee Agendas in Seconds

AI Prompt Example: “Based on this attendee’s profile and session preferences, create a customized three-day conference agenda that maximizes both learning opportunities and networking sessions.”

Increasingly, event tech platforms integrate generative AI to deliver hyper-personalized experiences — a key differentiator for attendee satisfaction. According to a recent American Express Meetings & Events report, 68% of planners believe personalized agendas drive higher engagement and retention rates.

3. Streamline Venue Selection With Intelligent Comparison Sheets

AI Prompt Example: “Compare venue options in Las Vegas for a 500-person hybrid event, including capacity, sustainability certifications, A/V infrastructure, and local attractions.”

AI can rapidly ingest and compare complex datasets, transforming the tedious process of venue analysis into an efficient, data-driven task. In 2024, major event tech providers such as Cvent and Hopin began rolling out AI-supplemented sourcing tools to address exactly this need.

4. Automate Communications and Promotional Copy

AI Prompt Example: “Write a series of three email invitations for prospective conference attendees, escalating urgency and excitement with each message.”

Generative AI streamlines pre-event outreach, producing highly tailored messaging for distinct audience segments. OpenAI-powered integrations have helped planners reduce content creation time by up to 50%, according to industry surveys published this year.

5. Craft Contingency Plans and Risk Mitigation Strategies

AI Prompt Example: “Outline a comprehensive risk management and contingency plan for a three-day business summit, considering weather, tech disruptions, and health emergencies.”

From supply chain issues to climate unpredictability, risk management remains a top priority for planners. AI can comb through best practices, regulations, and event context to generate detailed mitigation checklists and workflows.

6. Analyze Live Event Feedback in Real-Time

AI Prompt Example: “Summarize and categorize attendee feedback from live polling and social media in real-time. Highlight top trends and urgent issues.”

Modern event platforms such as Slido and Whova leverage AI for real-time sentiment and feedback analysis, helping planners make quick adjustments and enhance ongoing attendee experiences. For IMEX America 2025, on-the-fly responsiveness is poised to become a hallmark of successful events.

7. Develop Post-Event Insights and Action Reports

AI Prompt Example: “Analyze all post-event survey data and produce a detailed report summarizing key findings, recommendations, and actionable insights for the next edition.”

With growing demand for data-driven improvement in the event industry, AI’s ability to spot trends and generate reports has led to faster, more informed decision-making. According to a 2025 PCMA study, 79% of respondents said AI-generated event insights were “valuable” or “extremely valuable” in improving future planning cycles.

AI Adoption Trends in the Meetings and Events Industry

The 2025 events calendar is already being shaped by broad AI adoption. Recent Skift Research suggests over 60% of global event planners report using at least one AI-driven tool or prompt in their workflow — a figure expected to rise sharply as technologies mature and new generations of planners enter the workforce.

Key drivers include:

• Time savings in agenda and content creation
• Deeper personalization for attendees and sponsors
• Data-driven decision-making and forecasting
• Enhanced risk management and automated compliance

Preparing for the [AI] Innovation Lab at IMEX America

IMEX America remains the bellwether event for innovation in meetings and incentives. This year, the Skift Meetings [AI] Innovation Lab is designed as a hands-on learning environment, featuring:

• Live demonstrations of AI-powered event solutions
• Workshop sessions for building custom prompts
• Expert panels on risk, ethics, and data privacy in AI deployment
• Networking opportunities for tech-forward professionals

Whether you’re looking to gain a competitive edge or future-proof your organization’s event strategy, experimenting with leading prompts can spark creative approaches and deepen your understanding of what’s now possible with AI.

Conclusion: AI as a Force Multiplier for Event Professionals

The integration of AI technologies isn’t about replacing the human element in event planning — it’s about freeing up time and resources for planners to focus on what matters most: designing meaningful, high-impact experiences for attendees. By mastering these seven prompts before IMEX America, you’ll be well positioned to make the most of the Skift Meetings [AI] Innovation Lab and to drive innovation in your own event programs throughout 2025 and beyond.